Sunday, August 3, 2008

Olympic Athletes Must Follow IOC Guidliness When Blogging | Sports | Deutsche Welle | 03.08.2008

Olympic Athletes Must Follow IOC Guidliness When Blogging | Sports : "The Olympic Charter prohibits any journalistic work by athletes, but since the Turin Winter Games in 2006, the IOC has been forced to allow blogging during the Olympics -- although not without restrictions.

Under special IOC rules, an athlete's blog is not to contain interviews, photos and moving pictures from areas reserved for accredited journalists. A photo of the athlete is allowed, but not taken in an Olympic area.

That was unheard of in 1992 in Barcelona, where the opening ceremony almost ended in scandal when American stars brought mobile phones along and relayed their impressions live to their home country.

It was a blatant violation of Olympic rules but then IOC boss Juan Antonio Samarach issued a reprimand instead of kicking the athletes out which would have been possible as well.

But nowadays the IOC must acknowledge that an increasing number of people use modern communications techniques which include blogs.

Sunday, June 29, 2008

Podcast Bootcamp and Masters Seminar in Chicago

Hi everyone.

Just quick note. Wishing everybody happy Canada Day, July 1, if you're in Canada. And if you're in the United States, wishing you a happy July 4. Everywhere else. Hope all is well..

Just finished a great Internet marketing podcast episode. You can listen to it at the lead www.askscottpaton.com.

This coming July 4 and 5th, I'm hosting my third podcast boot camp in Vancouver B.C.. We keep it small. Everyone who comes leaves with a working podcast. Got a couple spaces left. So if you're interested in coming, e-mail me at Scott@podcasting-unleashed.com. If you go to the website, www.thepodcastbootcamp.com, you'll pay $2000. But because it's getting late, and you are a valued member of this list, I decided to make an offer you couldn't resist.

For five people, and I seriously mean only five people, you can come for almost nothing. Is there a catch? Of course, you have to e-mail me at Scott@podcasting-unleashed.com. Tell me that you want to come. I'll get you the details. No fancy sales page. No arm-twisting. Just come without a podcast and leave with one.

You'll learn a bunch of stuff, some technical, some soft skills, meet some amazing people and learn all the secrets that Shane and I used to grow our weight loss and the mind podcast to over 120,000 subscribers and three quarters of a million downloads in a year. For more details if you need them go to www.thepodcastbootcamp.com.

By the big news, is that I'm going to Chicago in July. To the Masters Seminar by Ross Goldberg. You can read more about it at this absolutely amazing sales page. Gee, I wonder who really wrote it?

www.podcasting-unleashed.com/masters

The seminar costs $497. However, since I wrote the sales letter, Ross owed me. So if you use this secret Code - "chivip", you get not $100, not $200, but even more off the price of the seminar. Want to know what all know how much more? Go to that link, put in the code, and you'll find out.

Here is the link to use for reserving your room:

http://www.starwoodmeeting.com/Book/TTG17A

The special rate is $119 per night and is cheap for this hotel.

I spoke more about it on my latest podcast at www.AskScottPaton.com.

One last thing, I decided to focus more on writing sales copy. Just finished writing one for the good people over at NicheBOT. Once it's live, I'll give you the URL. Jim Morris, the founder, told me he thought my sales letter, which is a rewrite of the original one, would pull in three to four times what the old one did. I'll let you know how close to us.

So, I have a goal now to write four sales letters a month. This month I'm going to exceed it but if you've got a project and need some copy for it, you can let me know at Scott@extremecopy.com. We can discuss it and see if there's a fit.

That's it for this time,
Scott Paton.

The Dean of Blogonomics and Podology

PS Hope to see you at a live event this summer.

Friday, February 22, 2008

Blogging: Opening Brand New vistas in Communication

Blogging is the latest buzzword in the Internet. Blogging descends from the word web log. Blog is actually a message board, wherein you can post thoughts and opinions to be read by others. A large number of audiences view a blog. You need to register to a blog through your user id and password. In some cases, you even do not need a password to read a blog. However, you definitely need to register to post messages on a blog.

Blog works two-ways. It either offers comprehensive and consummate information about specific topics or offers a potent place for writers to express their feelings and desires. Speaking broadly, a blog may encompass day-to-day comments of authors, movie stars, characters on soap operas hard-hitting news articles columns, and everything under the sun. However, the sole purpose of writing a blog is to bring readers on a common platform, hence encouraging an enhanced level of communication among them. Blogging is fast picking up as a utilitarian term in the world of Internet.

Blogging: A Friendly Interface for Your AUP
Blogging provides a kicky environment to an organizational hierarchy. Blogging in the organization's AUP (Acceptable Usage Policy) deals in Instant Messaging, Peer-to-Peer, email, besides other Web-based communications. The AUP also entail the users to read the blogs, post articles and/or retrieve necessary information from them. One of the most imminent possibilities that lie before many organizations is that of utilized personal data for wrong purposes.

Blogging: Implications and Managing Your AUP
An unmanaged blog might turn hostile and influence many sensitive positions. AUP of many corporations require employees to sign non-disclosure agreements, which if not done will leave open company’s confidential information to whole lot of global audience. This in turn will leave the organization in a financial quagmire. Take for example, if an employee of some computer organization responds to a technical blog with an advice stating that buying a particular product line might hamper the efficiency of your system, there is an increased possibility that the consumers slow down on hiring the services of that product line. Henceforth the company runs the risk of running into huge financial loss.

To fight with this aspect of blogs, many organizations list in their AUP, software screens where and how an employee can search the web. The brighter side of blogging is that it serves as an excellent marketing tool to direct potential audience to the site by providing them with financial advice or credit building tips. A secure blog can also enhance customer relations, invite consumer contact and increase company’s visibility at a global panorama.

The organization’s AUP lists “DO’s and DONT’s” that serve as an ideal means to put a check on the confidential information and prevent it from slipping in wrong hands.